About This Policy: This Privacy Policy ("Policy") describes how 777sc ("we", "us", "our") collects, uses, stores, and protects the personal information of individuals ("you", "Player", "User") who access or use the 777sc platform at 777sc.bet. By registering a 777sc account or using any of our Services, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
01 Introduction & Scope
777sc is an internationally licensed online casino and sports betting platform serving players across Pakistan, including in Karachi, Lahore, Islamabad, Faisalabad, and beyond. As part of our commitment to operating a trustworthy and transparent platform, we take our data protection obligations seriously.
This Policy applies to all personal data processed by 777sc in connection with the registration, maintenance, and operation of Player accounts, the provision of gaming and sportsbook services, the processing of PKR deposits and withdrawals, and all communications between 777sc and its players.
This Policy should be read alongside the 777sc Terms & Conditions and Responsible Gaming policy, both of which form part of the overall agreement between 777sc and its players.
Jurisdiction Note: 777sc operates under an international gaming licence. Data processing practices described in this Policy comply with the data protection requirements of our licensing jurisdiction. Where you access 777sc from Pakistan, you do so on the basis that you have read and accepted this Policy in full.
02 Personal Data We Collect
777sc collects personal data through several channels: directly from you when you register or use the platform, automatically as you interact with our services, and occasionally from third-party identity verification providers as required by our KYC obligations.
The categories of personal data we collect include:
| Category |
Examples |
Purpose |
| Identity Data |
Full name, date of birth, CNIC/passport number, photograph |
Account registration and KYC verification |
| Contact Data |
Mobile number (Pakistan), email address, residential address |
Account communications, OTP delivery, support |
| Financial Data |
JazzCash/EasyPaisa wallet references, bank account details (HBL, UBL, Meezan), USDT wallet address |
Deposit and withdrawal processing |
| Transaction Data |
Deposit history, withdrawal records, bet history, game activity logs |
Account management, dispute resolution, regulatory compliance |
| Technical Data |
IP address, device type, browser, operating system, session timestamps |
Platform security, fraud prevention, service optimisation |
| Usage Data |
Pages visited, features used, time spent on platform, game preferences |
Platform improvement, personalised experience |
| Communications Data |
Support chat transcripts, email correspondence, feedback submissions |
Quality assurance, dispute resolution, support records |
We do not collect sensitive personal data — such as religious beliefs, political opinions, or health information — unless you voluntarily disclose such information in the context of a responsible gaming self-exclusion request, in which case it is handled with the highest level of confidentiality.
03 How We Use Your Personal Data
777sc uses the personal data it collects only for clearly defined and legitimate purposes. We do not use your data for any purpose that is incompatible with the reason it was collected. The primary purposes for which 777sc processes personal data are:
- Account Management: Creating, maintaining, and managing your 777sc player account, including authenticating your identity at login and processing account-related requests.
- KYC Compliance: Verifying your identity and age as required under our international gaming licence to confirm that you are at least 21 years of age and are the registered account holder.
- Payment Processing: Processing PKR deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and SadaPay, and processing withdrawal requests to your verified payment method.
- Platform Delivery: Providing access to cricket betting markets, live casino tables, slots, fishing games, and all other 777sc services.
- Fraud Prevention & Security: Monitoring account activity for signs of fraudulent behaviour, money laundering, bonus abuse, or unauthorised access, and taking appropriate protective action where risks are identified.
- Regulatory Compliance: Meeting our obligations under applicable gaming regulations, anti-money laundering frameworks, and the requirements of our international licensing authority.
- Customer Support: Responding to your queries, resolving complaints, and providing assistance through our 24/7 support channels.
- Service Improvement: Analysing aggregated and anonymised usage data to understand how players use the 777sc platform and to identify opportunities to improve the experience.
- Responsible Gaming: Identifying patterns of play that may indicate problem gambling behaviour and, where appropriate, intervening in accordance with our Responsible Gaming obligations.
- Communications: Sending you account-related notifications, security alerts, and, where you have provided consent, promotional communications about 777sc offers and bonuses.
Marketing Communications: If you have consented to receiving promotional communications from 777sc, you may withdraw that consent at any time by contacting our support team or updating your account notification preferences. Withdrawal of marketing consent does not affect the lawfulness of processing carried out before the withdrawal.
04 Legal Basis for Processing
777sc processes your personal data on one or more of the following legal bases, depending on the specific processing activity in question:
- Contractual Necessity: Processing that is necessary to fulfil our obligations to you under the 777sc Terms & Conditions, including account creation, payment processing, and platform access.
- Legal Obligation: Processing required to comply with our international gaming licence conditions, anti-money laundering regulations, and applicable law, including KYC verification and transaction record-keeping.
- Legitimate Interests: Processing carried out in pursuit of 777sc's legitimate business interests, including fraud prevention, platform security, and service improvement, provided those interests are not overridden by your own rights and interests.
- Consent: Processing based on your freely given, specific, and informed consent, including the sending of marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.
05 Data Sharing & Third Parties
777sc does not sell or rent your personal data to third parties. We share personal data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose:
- Payment Service Providers: We share relevant financial data with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT payment gateways solely to process your deposits and withdrawals. These providers operate under their own privacy policies and security standards.
- Identity Verification Providers: We use third-party KYC service providers to verify the identity and age of players as required by our licensing obligations. These providers process your identity documents under strict data processing agreements.
- Gaming Software Providers: The game studios and software providers whose products are available on 777sc may receive limited technical data (such as session tokens and game round identifiers) to deliver the game experience. They do not receive your financial or full identity data.
- Regulatory and Licensing Authorities: We may be required to disclose player data to our international licensing authority, financial intelligence units, or law enforcement agencies where required by law or in connection with an investigation.
- Fraud Prevention Networks: Aggregated, pseudonymised risk signals may be shared with industry fraud prevention networks to protect players and the integrity of the platform.
- Professional Advisers: Legal, audit, and financial advisers engaged by 777sc may have access to personal data where necessary in connection with the services they provide, subject to obligations of professional confidentiality.
No Third-Party Marketing Sharing: Under no circumstances does 777sc share your personal data with third-party advertisers, data brokers, or marketing companies. Your contact details are never provided to external parties for their own marketing purposes.
06 Data Retention
777sc retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by our regulatory and licensing obligations. The following general retention periods apply:
- Account Data: Retained for the duration of your active 777sc account, and for a minimum of five (5) years following account closure, as required under anti-money laundering record-keeping obligations.
- Transaction Records: Deposit and withdrawal records, bet history, and associated financial data are retained for a minimum of five (5) years from the date of the transaction.
- KYC Documents: Identity verification documents are retained for the period required by our licensing authority, typically five (5) years from the date of verification or account closure, whichever is later.
- Support Communications: Chat transcripts and email correspondence are retained for up to two (2) years from the date of the communication, or longer if related to an ongoing dispute or investigation.
- Technical and Usage Data: Log files and session data are retained for up to twelve (12) months for security and platform improvement purposes, after which they are anonymised or deleted.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with an individual player.
07 Cookies & Tracking Technologies
The 777sc platform uses cookies and similar tracking technologies to ensure the platform functions correctly and to improve the player experience. The following categories of cookies are used on 777sc:
- Essential Cookies: Required for the basic operation of the 777sc platform, including maintaining your login session, remembering your language preference, and enabling the shopping cart functionality in the cashier. These cookies cannot be disabled without affecting platform functionality.
- Functional Cookies: Used to remember your preferences, such as your preferred deposit method and display settings, to provide a more personalised experience on return visits.
- Analytics Cookies: Used in aggregated, anonymised form to understand how players navigate the 777sc platform, which features are most used, and where technical issues arise. This data informs platform development decisions.
- Security Cookies: Used to detect and prevent fraudulent account access, bot activity, and other security threats. These cookies are essential to maintaining the integrity of the 777sc platform.
777sc does not deploy third-party advertising cookies or cross-site tracking technologies that allow external companies to build a profile of your browsing behaviour across other websites.
Cookie Management: You can manage cookie preferences through your browser settings. Disabling essential cookies will impair platform functionality. For full details on which cookies are set and their specific lifespans, please refer to our cookie management tool accessible from the 777sc platform footer.
08 Data Security
777sc implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security framework includes:
- Transport Layer Security (TLS): All data transmitted between your device and 777sc servers is encrypted using TLS 1.2 or higher, providing 256-bit encryption strength.
- Data Encryption at Rest: Sensitive data fields stored in 777sc databases, including identity documents and financial references, are encrypted at rest using industry-standard algorithms.
- Access Controls: Access to personal data within 777sc is restricted on a strict need-to-know basis. Staff members are granted only the minimum access necessary to perform their role, and all access is logged and monitored.
- Two-Factor Authentication: 777sc supports and encourages the use of two-factor authentication (2FA) on player accounts, adding an additional layer of protection against unauthorised access.
- Fraud Monitoring: Real-time automated monitoring systems are in place to detect unusual account activity, suspicious login patterns, and potential payment fraud.
- Regular Security Audits: 777sc conducts periodic security assessments and penetration tests to identify and remediate vulnerabilities in our systems before they can be exploited.
Your Responsibility: While 777sc takes extensive measures to protect your data on our end, you are responsible for keeping your account credentials — including your password and OTP codes — confidential. Never share your 777sc login details with anyone. If you believe your account has been compromised, contact our support team immediately.
09 Your Data Rights
As a 777sc player, you have the following rights in relation to your personal data. These rights may be subject to certain limitations where they conflict with our legal or regulatory obligations:
- Right of Access: You have the right to request a copy of the personal data that 777sc holds about you, along with information about how it is being used.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
- Right to Erasure: In certain circumstances, you may request the deletion of your personal data. This right is subject to limitations where we are required to retain data for regulatory, legal, or fraud prevention purposes.
- Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances, for example where you contest the accuracy of data we hold pending verification.
- Right to Data Portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you may request that we provide your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to the processing of your personal data where that processing is based on legitimate interests, including profiling for responsible gaming purposes.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.
To exercise any of the above rights, please contact the 777sc data team via the support channels listed in Section 14 of this Policy. We will respond to all verified data rights requests within thirty (30) days of receipt. In complex cases, this period may be extended by a further sixty (60) days, and you will be notified of any such extension.
10 Children & Minors
Strictly 21+ Only. The 777sc platform is not intended for, and must not be used by, any person under the age of 21. 777sc does not knowingly collect personal data from minors. If we become aware that personal data belonging to a person under 21 has been collected, we will immediately close the associated account and delete all associated data.
Parents and guardians in Pakistan who believe that a minor may have registered on the 777sc platform are urged to contact our support team immediately using the contact details in Section 14. We take all such reports seriously and act on them without delay.
We encourage parents and guardians to use family internet filtering tools to prevent underage access to online gaming platforms. For more information on our age restriction enforcement practices, please see our Responsible Gaming page.
11 International Data Transfers
777sc is an internationally licensed platform and, as such, your personal data may be processed and stored on servers located outside Pakistan. Such transfers are made in connection with the operation of the platform, payment processing, and compliance with licensing obligations.
Where personal data is transferred internationally, 777sc ensures that appropriate safeguards are in place to protect your data, including:
- Transfers to jurisdictions that maintain data protection standards recognised by 777sc's licensing authority as providing an adequate level of protection.
- Use of contractual data processing agreements with all third-party processors who handle personal data on behalf of 777sc, binding them to obligations of confidentiality and security equivalent to those set out in this Policy.
- Application of the same technical and organisational security measures to internationally processed data as to data processed within the primary platform jurisdiction.
12 Third-Party Links
The 777sc platform may contain links to third-party websites or services in certain contexts. This Privacy Policy applies solely to data processed by 777sc through the 777sc platform at 777sc.bet. We have no control over, and accept no responsibility for, the privacy practices of any third-party websites or services that you may access via links from the 777sc platform.
We encourage you to review the privacy policies of any third-party platforms before providing them with your personal information.
13 Amendments to This Policy
777sc reserves the right to amend this Privacy Policy at any time. Where changes to this Policy are material, we will notify registered players via their registered email address or through a prominent notice on the 777sc platform prior to the changes taking effect.
The current version of this Privacy Policy, including the effective date, is always accessible at 777sc.bet/privacy-policy. We recommend that you review this Policy periodically to stay informed of how 777sc handles your personal data. Your continued use of the 777sc platform following the publication of an updated Policy constitutes acceptance of the revised terms.
Version History: This Policy was last reviewed and updated in January 2026. The governing language of this Policy is English. In the event of any inconsistency between this English version and any translated version, the English text shall prevail.
14 Contact & Data Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 777sc handles your personal data, please contact our support team. We are available 24 hours a day, 7 days a week, in both English and Urdu:
- Email: [email protected]
- Live Chat: Available within the 777sc platform after login, via the support icon in the platform interface.
- Response Time: All data-related enquiries and formal requests are acknowledged within 24 hours and responded to in full within thirty (30) days of receipt.
When submitting a data rights request, please include your registered 777sc username and the email address associated with your account so that we can verify your identity before processing the request.
For matters specifically relating to responsible gaming, account self-exclusion, or deposit limits, please visit our Responsible Gaming page.